Frasers Group | C-Suite Video Presentation

A showreel designed to showcase AND Digital’s work for Frasers Group, presented to C-suite and used in future case studies.

Overview

Frasers Group needed a showreel to showcase the work AND Digital had delivered - something engaging for the C-suite, suitable for internal updates, and versatile enough for future case studies.

Role

I took full ownership of the video, shaping the narrative, visual structure, and final production. I designed, edited, and animated the entire piece, transforming static assets into an engaging motion story.

Process

• Met with stakeholders to clarify goals, narrative, and tone

• Developed a storyboard to align on structure and pacing

• Used After Effects to bring the work to life with motion and sound

• Shared early cuts for feedback and iterated rapidly under tight deadlines

Outcome

The final video was well-received by leadership and used in business-wide updates. It was later repurposed for case studies and helped generate excitement around the partnership. Despite a tight timeline, the showreel elevated static work into a compelling story that captured both outcomes and impact.