Arjowiggins X Sony Music | Vinyl Covers
An interactive installation created using Sony’s digital paper technology and Arjowiggins’ premium stock — blending traditional print with responsive touch.
Brief:
The brief was to place the fine papers of Arjowiggins at the heart of a print based campaign for Sony Music and to remind digital customers the power of paper.
Solution:
Creation of 3D vinyl jackets that contained layered wave forms from each of the artists from the Sony Music Label. The artists of choice were Alicia Keys, Daft Punk, A$AP Rocky and Jimi Hendrix. Each of the vinyl jackets was meticulously designed with meaning placed on each of the colours to represent the respective artist’s personality and tone of music.
Group:
Fahim Khan, Fahdi Rashid, Ergert Saliasi, Sahir Iqbal.