Little Houses | Membership & CRM (RFP Response)
Reimagining community-led membership experiences through thoughtful UX, omni-channel design, and family-first features.
Little Houses Group issued an RFP seeking a new app and CRM solution to better serve their members and internal staff. As a fast-growing network of family-focused clubs, they needed a digital experience that matched the quality of their in-person service - making it easier for parents to book classes, manage memberships, and stay connected, while helping staff streamline admin and teacher tasks. This was a conceptual proposal in response to their RFP - but designed with real users and business outcomes in mind.
Role
Conducted competitor analysis and deep research into loyalty, rewards, community features, and hybrid experiences.
Created end-to-end wireframes and flows, iterated through feedback, and defined clear UX strategies.
Presented the final concepts as part of the official RFP response.
Collaborated with a junior designer on UI and helped coordinate timelines, roles, and deliverables.
Process
Reviewed business requirements and analysed key user types - members, teachers, and admins.
Carried out research across direct competitors and best-in-class digital experiences (e.g. Soho House, ClassPass, MyFitnessPal).
Identified critical friction points in existing booking and communication flows.
Developed UX wireframes and presented back to senior product owner for feedback.
Collaborated with UI designer to bring key screens to life in line with Little Houses’ visual identity.
Benefits
Improved parent experience with intuitive booking and personalised content
Reduced admin workload with household data, requests, and scheduling streamlined
Stronger brand connection through thoughtful tone, design, and loyalty features
Set a strong foundation for omni-channel growth across clubs, events, and partners.
Solution
We proposed a fully connected mobile app and CRM solution to support both members and staff. The app made it easy to discover and book classes, make special requests, and manage household details - while also giving teachers tools to view schedules, check attendance, and coordinate with admin. The design focused on convenience, flexibility, and tone of voice that felt warm, not clinical - a reflection of Little Houses' brand.
Features
Homepage Personalisation
Helps members instantly find relevant classes, updates, and family-specific actions.
Group Booking Journeys
Flexible flows for booking multiple children or classes at once - with smart defaults to reduce friction.
Classroom Manager
Track class attendees - view their details and any special requests or requirements.
Schedule & Dynamic Billing
Simple interfaces for viewing upcoming classes, teacher assignments, and managing flexible payment plans.